Young Original — hero (replace)

Young Original

Founded in 2023, Young Original is a retro-inspired music brand built around cinematic digital content and cross-generational appeal. I established the visual identity, voice, and creative direction from the ground up, shaping video style, typography, and live presentation.

The project has grown into a multi-platform audience of 200k+ followers across Instagram, Facebook, and YouTube. I continue to direct and produce all short-form video, lead design across web and print, and steward a cohesive aesthetic that distinguishes the group in a sea of online musical content.