ResoRevolution
Dobro virtuoso Rob Ickes set out to reposition the instrument for a new generation of players. I led creative direction for a brand system that balanced grit with American heritage — pairing a grunge-leaning photographic style with tight, angled typography to display the craftsmanship of Rob’s signature instruments and the credibility of his personal brand.
I directed all campaign photography and designed an e-commerce website that translated the identity into a focused digital storefront.
